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Measuring Member Engagement
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Measuring Member Engagement

Understand what your members really value in your organisation VIEW FULL INFORMATION BELOW.

When: Thursday 18 May
Where: QEII Conference Centre
Broad Sanctuary
London, London  SW1P 3EE
United Kingdom
Contact: Lucie Click

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Date and time

Thursday, 21 September 2017, 15:00 to 18:00


This seminar focuses on helping you understand how to measure your membership engagement so you can reduce membership churn and improve member satisfaction. It introduces you to a new way of measuring member engagement that looks beyond the financial value of an individual, focusing on measuring the less tangible member benefits offered.

  • Are your members truly engaged with your organisation?
  • What member benefits do they find most valuable?
  • How do you measure your member engagement?
  • How can you increase their engagement and improve retention?
  • Who should attend

    Managers & executives of associations and other membership organisations who are looking to improve their team efficiency, measure member engagement and increase member retention. If you're looking for honest and practical guidance on improving your organisation’s member retention, this seminar is for you.

    Key takeaways include

  • Understand typical member benefits overrated by organisations
  • Spot the warning signs that a member isn’t satisfied
  • Learn how to identify what member benefits are valued most
  • Look at how to measure member engagement to better effect

  • Hear from an organisation that has been through the process as well as a provider who has developed a new way of measuring this all important aspect of membership.


    15:00 Tea, Coffee & networking on arrival
    15:30 Welcome from the Executive Director of the Association of Association Executives
    15:35 Understand how the smartengagement index can help you with better member satisfaction
    Speaker: Ahmed Eltohamy, smartimpact
    16:15 Measuring Engagement: practical steps to take
    How delegates can turn the theory of measurement into practical action.
    Becky Reid, Digital Marketing Consultant, Tattoo Ink Marketing
    16:45 Exchange Session
    Discuss & share your challenges and question a panel of experts
    17:30 Networking & refreshments
    18:00 Close of event
    Once you have registered, Join AAE (at no fee) before the event.

    Once you have registered, Join AAE (at no fee) before the event.


    QEII Conference Centre
    Broad Sanctuary
    London SW1P 3EE


    Lucie Click

    Host Sponsor

    Host Venue

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