Print Page | Contact Us | Sign In | Join
Association Leaders' Forum - Brussels
Tell a Friend About This EventTell a Friend
Association Leaders' Forum - Brussels

An event in the Association Leaders' Forum series, now in its 6th year. The forums are for exclusively for Executive Director, Heads of Associations, and Strategic Directors, and address key strategic issues of developing associations, their value to members, improving engagement with members, sustainable revenue streams, and governance, concluding with a drinks reception.

When: Thursday 9 November 2017
Where: Hilton
Contact: Lucie Click
+44 20 8004 6300

Online registration is closed.
« Go to Upcoming Event List  

Date and time

Thursday, 9 November 2017, 10:30 to 17:00


AAE will be holding a gathering for Director Generals and Leadership Teams for Associations in Brussels on 9th November 2017. This is a full day designed to bring together leadership teams to discuss the areas that provide most challenging currently when representing your members and running your association in Brussels.
This is an opportunity to share best practice, hear success stories and vitally discover techniques to manage and overcome barriers to success and network with your Trade Association peers.

Who should attend

  • Executive Heads, Secretary Generals, Executive Directors
  • Executive Presidents & Chairmen
  • Senior Directors and Board Members responsible for strategy

    From: Professional, Business, Scientific, Technological and Trade Associations, Federations and Societies, with an International, Regional, National or City based membership.


10:30 Registration & Coffee
11:00 Welcome by Forum Lead, Theodore Spryou, Founder, Ashbridge Associates
11:10 Session 1: Membership, Damian Hutt, Executive Director, AAE
  • Outreach and engagement
  • Reaching consensus quickly to better influence policy
  • Decision-making processes
  • Building networks & relationships
  • 12:30 Lunch
    13:00 Session 2: Communication, Marco Sorgetti, Former CEO, FIATA - Coordinating outreach: The importance of the right strategy

  • Adjusting to the right level, International, European, National & Local
  • Adjusting to the instrument: Recommendations, rulings, directives, regulations
  • Preliminary work, consultations with EU Commission, EU Parliament, Voting recommendations, EU Council
  • Reaching opinion leaders in your group
  • Mapping the institutions that are relevant in your policy area
  • Making contacts with peer organizations
  • Maintaining contacts with a core group of colleagues
  • How to build relationships and influence EU institutions (from EU and UK)
  • Discussing topics with peers and reaching consensus with peers

  • Case Study
  • Delivering the message
  • Events and workshops
  • Autonomously organized
  • In the EU Parliament
  • Hearings

  • Coping with the digital evolution and its impact
  • With IT Communication loses structure, but gains speed
  • CRM’s and what they can provide in managing membership
  • Social media need to be dealt with 24/7 with expertise
  • 15:00 Coffee
    15:30 Session 3: Governance Theodore Spryou, Associate Director, Ashridge Associates
  • Leadership: Creating effective teams within association membership and secretariat
  • What does successful implementation of working group decisions look like?
  • Creating clear decision-making processes and accountability
  • What kind of policies have been implemented
  • Communication between the board and the team and how to manage the relationship between the two
  • 16:50 Review and round up of the day
    17:00 End of Forum

    Register to Attend

    Fee to Attend

    The fee to attend is GBP295.00 to attend.


    Hilton Hotel
    Carrefour de l'Europe 3, 1000 Bruxelles, Belgium


    Lucie Click


    What delegates to previous
    Leaders' Forums have said:

    "The Forum provided value-added information that will be useful for developing my association"
    Secretary General, Public Relations Consultants Association

    "It facilitates solution-oriented thinking and is inspiring, invigorating and thought-provoking."
    Director, Ao Foundation / AOTrauma

    "I learned a lot from the different associations and have many new ideas to improve our organization. I will be attending again next year."
    CEO, World Fair Trade Organization

    "Excellent to learn from other association leaders and create a network with them"
    Regional Director, American College of Physicians

    "Really useful for associations of all types and sectors."
    Regional Director, InfoComm International

    "It's a 'must' for every association to help them learn and grow."
    Founder & Secretary General, Indian Entrepreneurs Association

    Become a member of the AAE and gain access to educational resources, and benefits including eLearning, Success Stories, and Association Insights

    Become a Member Today

    The Association of Association Executives is a service from The Networking Organisation Ltd
    6 Claremont Road, Surbiton, Greater London, KT6 4QU, United Kingdom  |  Tel +44 (0) 20 8004 6300

    This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.