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Building Member Capacity and Strengthening Engagement Through a New Approach to Professional Develop
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Building Member Capacity and Strengthening Engagement Through a New Approach to Professional Development
Presented by:
Mohamed Mezghani, Deputy Secretary General, International Association of Public Transport.

This session will discuss the various considerations that should be looked at when preparing your associations strategy to enter new markets.

  • Building Member Capacity and Strengthening their Engagement Through a New Approach to Professional Development:
  • Training is a tool which positions the Association as a reference for knowledge in its sector
  • Training is a high added value service valued by members
  • Training expands the reach of the Association by involving different profiles of members (ex: young people, emerging regions)
  • Training is an opportunity to diversify and grow revenue sources
  • Training faces several challenges such as the availability of good trainers, the variety of business models and the language issue.
Videoing of this talk is executed by BeThere Global: www.bethereglobal.com

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