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What is the future of video for Associations?
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What is the future of video for Associations?
Presented by:
Fraser Bryans , Business Manager , International Corrections and Prisons Association
This session will cover:
  • Purpose of the videos: advertising, live conference feedback/interviews, presentations, brand enhancement, conveying key messages/values
  • Technologies/software used
  • Planning the video, aims, objectives, audiences, etc.
  • In-house production and outsourcing (skills, resources, costs)
  • Working with ITN productions (timeline, involvement, what worked well (and not so well))
  • Dissemination (YouTube, Vimeo….)
  • Tracking and measuring success
Videoing of this talk is executed by BeThere Global: www.bethereglobal.com

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