A events business adviser specialising in rapid revenue growth through meticulous sales planning, customer acquisition, market strategy & execution, format & event activation to create real sponsor and exhibitor ROI and more event revenue and profit. Turnaround strategies
A creative and highly motivated commercial go getter with over 25 years demonstrable experience in growing events and event businesses. Notable successes include moving the 3GSM World Congress from Cannes to Barcelona so creating the Mobile World Congress and increasing revenues by £10m in a year; Growing BETT, the global meeting place for learning technology by 33% and developing PLASA’s (Professional Lighting And Sound Association) event strategy.
A breadth of business and leadership experience, advanced management, communication and presentation skills that have enabled extraordinary business growth, developed client and supplier relationships at the highest level and built successful commercial teams.
Specialties: Exhibitions, Large Scale Events, Conferences, Revenue Generation, Profit growth and live media
GSM World Congress 2001-2005
Mobile World Congress 2006-2007
PLASA 2014 -2015